Word: pollstering
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Reagan was in bounding good humor throughout the final days, buoyed by reports from his pollster, Richard Wirthlin, that he was steadily gaining. On Monday he played Peoria, Ill., and played it well, his voice getting richer and stronger throughout the day. At a campaign-closing rally in a shopping mall near San Diego, a few hecklers kept screaming "ERA!" Reagan stopped in mid-sentence and snapped, "Aw, shut up!" The crowd erupted with cheers of "Reagan!" The candidate cocked his head, grinned and said: "My mother always told me that I should never say that. But this...
Political Consultant Stuart Spencer is returning to private business in California, but is expected to retain a chair in Reagan's kitchen Cabinet. So is Richard Wirthlin, Reagan's talented pollster. Also likely to be called on for political advice is Nevada Senator Paul Laxalt, who is a close friend. Three women are slated for Cabinet or sub-Cabinet positions. Two are Republicans: Anne Armstrong, former co-chairman of the G.O.P. National Committee and Ambassador to Britain; and Elizabeth Dole, wife of Senator Robert Dole and a former member of the Federal Trade Commission. The Democrat is Jeane...
Another basic problem, compounded by the fact that he started in April, far too late, was that Anderson necessarily had to run as an independent because he had no time to organize a third party, which would have given him a supporting framework. Says California Pollster Mervin Field: "Anderson was suddenly thrust into the arena and asked to play major league ball without a team and without preseason conditioning." Altering the metaphor, Campaign Director David Garth says, "It was like they gave us a moped and told us to race against two Maseratis. But I still think it wasn...
...biggest victory. Reagan was the challenger, who by credibly debating the incumbent could dispel lingering doubts about whether he was up to the job of President. Said Senior Adviser James Baker: "We only needed a draw to win." Reagan, in fact, did better than that. Said Carter Pollster Patrick Caddell: "It seems basically a wash, with maybe a slight edge for Reagan...
...Reagan Pollster Richard Wirthlin said his postdebate sampling of viewers found Reagan to have won by 45% to 34%. Independent polls done for CBS News and the Associated Press supported those findings: CBS gave it to Reagan 44% to 36%, the A.P. 46% to 34%. On perhaps the most important impact of the debate, its effect on those voters who had not previously made up their minds, the two polls diverged. CBS found Reagan picking up the undecided by 2 to 1, the A.P. showed the candidates splitting them evenly...