Word: pollstering
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Richard B. Wirthlin, Reagan's chief pollster, said his candidate looked both "at ease and strong" simultaneously. "We thought the person on the defensive would lose," Wirthlin said, "but that wasn't the case...
...help, and there is no reason to believe he would do more in a second term. He invited 100 prominent Americans to Camp David a year ago, when he was trying to resolve the national "malaise" crisis, but he seemed to be following a script drawn up by Pollster Patrick Caddell. When Media Adviser Gerald Rafshoon urged Carter to fire Cabinet members days later as a means of attracting attention, the President acceded, an egregious exercise that seemed to make a mockery of his search for wise advice...
...undecided) and Pennsylvania (Reagan leads 39% to 31% among men, trails 30% to 32% among women, with 26% of women undecided). Polling in eight key states by the Washington Post showed that Reagan led 39% to 34% among men, but was behind 38% to 31% among women. Atlanta Pollster Claibourne Darden found even greater differences in eight Southern states, where Carter gets 47.5% support among women, but only 35.1% among...
...Carter and Reagan analysts detect two other trends among women voters: they are more likely to make up their minds later than men and to stay with an incumbent. This so worried Carter's advisers in 1976 that Pollster Patrick Caddell warned in a late-campaign memo that women were staying with President Gerald Ford in numbers great enough to defeat Carter. As the challenger, Carter then made a pitch for the women's vote and wound up losing it to Ford by only 51% to 48%. Some 4.5 million more women than men voted in that election...
...With the exception of Virginia, the region was for Carter four years ago, giving him 40% of his electoral vote. But a poll by Atlanta's Darden Research Corp. last week of eight states in the heart of Dixie, excluding Virginia, shows Carter and Reagan running even. Says Pollster Claibourne Darden: "If Carter does not do better quickly, he's through." Concerned with the economy, national image and moral issues, many Southern whites have long been attracted to Reagan. Blacks, while still overwhelmingly pro-Carter, show signs of disaffection that could lead to a low turnout. Admits...