Word: pollstering
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...Carter's re-election committee, was visibly more confident, poised and worldly than at a similar lunch in the same room four years ago. Carter Re-Election Chairman Robert Strauss was a lively storyteller despite the early hour and an almost around-the-clock schedule. White House Pollster Patrick Caddell still talked revealingly about what the numbers told of Carter-good and bad. Arizona Congressman Morris
...might work. Even Reagan's own strategists do not expect his big lead in the public opinion polls ?28 points just after the Republican Convention?to last for long. Indeed, they would not be surprised to see it cut in half by Labor Day. Pat Caddell, Carter's pollster, told TIME editors at lunch last week that "we may come out of this convention less than ten points behind, and I would prefer to come out ten to 15 points down?far enough down where we are clearly the underdog and Reagan is clearly on top." In that case...
...Democrats have also been undermined by success in a more insidious way. Their decades of running Congress, most states and the White House have made them "the party of the Government," in the words of Texas Democratic Pollster George Shipley. So long as Government was presiding over a noninflationary boom that brought benefits to nearly everyone, that identification helped. But in an era of slow growth, energy shortages, persistent inflation, high taxes, unemployment and recurrent recession, the Democrats have been angrily attacked by members of the old coalition whose competing claims can no longer be reconciled. Says Convention Keynoter Morris...
...STRATEGY. So swiftly does opinion shift in the information age that the eleven-week presidential campaign can seem, as Carter's resident pollster puts it, "five lifetimes." But the game plan must always begin with a precise knowledge of who's ahead in the 50 states. Precise, until tomorrow...
...people: Carter and his wife Rosalynn, Attorney and Friend Charles Kirbo, Political Strategist Hamilton Jordan, Press Secretary Jody Powell and Domestic Adviser Stuart Eizenstat. There are many other influential people around the President, of course, such as Secretary of Defense Harold Brown, White House Counsel Lloyd Cutler and Pollster Patrick Caddell. But for the final balancing of major policy decisions, there is no higher or more potent tribunal than the President and those five original Georgians. One day when Carter was chairing a National Security Council meeting on Iran, and he had been hesitant on some of the options laid...