Word: pollstering
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There is growing evidence that Carter's popularity has eroded in the South. One poll showed him losing to Ted Kennedy in his native Georgia. "Carter is like a man without a country," said Pollster Claibourne Darden. Added Beni Ivey, an Atlanta black woman who campaigned for Carter in 1976: "I get a sense that people just don't understand what is going on. And I'm confused...
...Carters have always been close, but Rosalynn's role as a political adviser is only now becoming clearer. She and she alone was consulted on every move in Carter's bid to revitalize his presidency this past month. The doleful documentation of national dispirit reported by Presidential Pollster Pat Caddell in his April memo deeply affected her, and she expressed her concern to her husband. Said one top aide: "She sensed that something had to be done before he did, and that had a huge impact on his thinking." So she launched with the President a personal study...
...Jimmy Carter prepared to take office in 1977, he received a memo from Pollster Patrick Caddell advising him to keep on emphasizing the open, anti-Washington style that had helped him win the election. In this way, the pollster said, Carter could turn his narrow victory margin into a broader mandate. The memo soon became known as Caddell's "style over substance" pitch. Somehow, Carter forgot that advice. But last month, when he began trying to rescue his presidency, he turned again to Caddell for counsel, and this time he followed...
...career Coast Guard officer, he wrote his senior thesis at Harvard ('72) on the changing politics of the South. While still a student, he did some polling for George McGovern in 1972, when he met Carter. Caddell became the Georgian's personal pollster four years later...
...pollster divides his time between houses on Boston's Beacon Hill and in Georgetown. When in Washington, he spends most of his working and leisure hours with Carter's Georgians. Indeed, when three of them separated from their wives, the men temporarily moved in with him: first Chief of Staff Hamilton Jordan, then Image Maker Gerald Rafshoon and finally Presidential Assistant Tim Kraft. Says Caddell with a laugh: "The President told me that I was running a halfway house for transients to and from marriage." Caddell's few relaxations include voracious reading, from bestselling novels to heavy...