Word: pollstering
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...next day, Thursday, the " President, Rosalynn, Vice President Walter Mondale, Chief Aide Hamiloton Jordan, Press Secretary Jody Powell, Image Builder Gerald Rafshoon. Domestic Affairs Adviser Stuart Eizenstat and Pollster Patrick Caddell gathered around a table in the President's Aspen Lodge and drew up lists of people to invite to the summit. The lists were broken into broad headings?one was "religious and ethical leaders," later inevitably nicknamed "the God squad"?and organized day by day. Aides began phoning invitations Friday morning, and the first group, a hastily assembled collection of eight Governors, arrived for dinner that night. Eventually...
Both couples were approached by third parties and asked to assemble some friends for a talk on national issues. They were given the impression that their guest would be Pollster Caddell. Caddell did call on the Fishers to inform them that the President himself would be there in an hour; he handed Bette Fisher $100 to buy refreshments. She rushed to a delicatessen about ten miles away and bought mounds of cold cuts and cole slaw, but Carter and Rosalynn, who accompanied him on both trips, declined to eat anything; they settled for lemonade. Ginny Porterfield had prepared coffee...
...face, the situation may help explain the mood of public disenchantment that has persisted long after the events-Viet Nam and Watergate-that were supposed to have caused it. Surely neither of those national traumas caused the drop of popular confidence in almost all key U.S. institutions that Pollster Louis Harris recently recorded. It also seems doubtful that either deprived the Administration's energy crusade of both popular support and belief. Could it be that many citizens simply feel foreclosed not only from knowledge but also from the power that knowledge would give them...
That sharp contrast also impresses Pollster Ruth Clark of Yankelovich, Skelly & White, who conducted readership surveys in twelve cities, and will summarize her findings to newspaper editors at the A.S.N.E.'s annual convention in New York City this week. Clark thinks readers wanted to know not just the grisly facts and exact body counts of the Jonestown cult death in Guyana but also how the reporter felt, so they could "share his experience." Such an attitude violates all the classic instruction of crabby editors to young cub reporters not to "get in front of the story...
...parameters. So, even though they maintain their scientific detachment and method in analyzing data, to collect it they have had no convenient choice but to adopt the time-tested techniques of public opinion polling. Subjects are asked merely to declare their degree of happiness, not define it. Even Pollster Louis Harris turns up as an unlikely temporary happyologist, reporting for this month's Playboy that while 49% of American men rank sexual satisfaction as "very important" to happiness, 84% give that same crucial weight to family life...