Word: pollstering
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...would gain domestically from success. Such a triumph might temporarily strengthen his hand with the power barons in Washington and help him cope with a stubborn Congress, but political memories are short. Nor would success necessarily improve the President's public image for very long. Said New Hampshire Pollster Richard Bennett: "An agreement would help Carter, but the effect would not be lasting...
Harris, a professional street pollster, has been seeking the answer to that momentous question for the past two months in Los Angeles, Chicago, Nashville, Miami and Fort Lauderdale. "I've been slapped and spit on and threatened with arrest," says he, "but by and large the response has been good." Some 1,000 people -more than 70% of those he has propositioned-embraced the idea...
Among the byproducts of jogging are a sense of wellbeing, a pair of tired feet and an intense inflammation of the non-jogger. Though no one seems to know exactly why runners and nonrunners have developed such an intense public loathing for each other, Pollster Lou Harris has a rough idea of how many troops each camp can claim: there are 17.1 million runners and joggers in America, 8 million of whom, reports Harris, are certain that nonrunners consider them "oddballs" and "nuts," and 73 million people who think joggers do indeed tend to be fanatics. Says Harris: "The runners...
Harris presents a mixed future for physical fitness: enthusiasm for exercise is on the rise, but a grumbling resistance to the trend is also digging in. The pollster offers a carrot of sorts to the anti-jogging, antisports crowd: the psychological benefits of exercise are so obvious, he asserts, that many troubled, chair-bound Americans may wish to take it up as a form of therapy...
...volatile electorate fooled pollsters in a number of states. Pat Caddell, who handled Jimmy Carter's polling in 1976, assured New Hampshire Democratic Senator Thomas Mclntyre that he was leading Gordon Humphrey by 59.5% to 30%, with no signs of movement toward the Republican. Humphrey won, 51% to 49%. Respected Pollster Peter Hart found that incumbent Democrat Dick Clark was leading his conservative Republican opponent Roger Jepsen 57% to 27% in October. "We did not have it tight, and we did not have Jepsen moving up," says Hart. Jepsen beat Clark, 52% to 48%. In Kansas, one survey...