Word: pollstering
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...four are among 60 carefully selected voters of varying ages, walks of life and economic status from all parts of the country specially chosen for TIME by Pollster Daniel Yankelovich to provide a representative sampling. Prior to the debate, most were undecided between Ford and Carter. They were interviewed by TIME immediately after the debate, and in seven cases correspondents sat before television sets with selected families to record their spontaneous reactions. Of the voters in the Yankelovich sample, only a handful were swayed by the debate. In general, most had good impressions of both men, objected to the overuse...
Carter's background has contributed to the undeniable fact that his support in many areas is squishy. Even at the time of the Democratic Convention, Carter's moment of triumph, Pollster Louis Harris said that the Democrats he surveyed "talked about him as though he were an outsider. They didn't say 'My man got it.' It's difficult to find any real enthusiasm." Admits one Carter staffer...
...running neck and neck in Oregon and Colorado and is close to Carter in Washington. Jerry Brown, wooed by Carter and eager to establish his good-soldier credentials for the future, has pledged to stump hard to help the Democrat carry the biggest prize, California's 45 electoral votes. Pollster Mervin Field feels Carter leads by six to eight points, but warns that the margin is soft...
...would have unleashed our troops." Ford also talked about his list with nine top advisers over coffee and nightcaps in his hotel suite until shortly after 5 a.m. the night of his nomination. The nine: Griffin, Rockefeller, White House Chief of Staff Richard Cheney, Texas Senator John Tower, Campaign Pollster Robert Teeter, Campaign Strategist Stuart Spencer, Counsellor John Marsh, former Defense Secretary Melvin Laird and Veteran G.O.P. Presidential Adviser Bryce Harlow. When the consultants adjourned, exhausted, they were still uncertain whether the President had made up his mind. Not until they reconvened four hours later did Ford's final choice...
Nelson Polsby, a top political scientist at Berkeley, argues that the Republicans are so weak that the U.S. no longer has a real two-party system: "I would call it a 1½-party system." Robert Teeter, President Ford's chief pollster, believes that the G.O.P. has reached "permanent minority status." According to this theory it will eke out a presidential