Word: pollstering
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...this early stage in the campaign, Jackson's candidacy has failed to stir much enthusiasm in the Democratic Party. Pollster Patrick Caddell of Cambridge, Mass., reports that "70% or more of the party activists are not supporting anyone. They are all still looking for a candidate." Moreover, party leaders are also withholding their endorsements, and for an excellent reason. Explains Deputy Mayor John DeLuca of San Francisco: "A lot of the boys learned a political lesson the hard way last time. They came out early for Muskie and were left holding the bag." Adds Illinois Democratic Chairman John Touhy...
Shrinking Desire. Consumer Pollster Albert Sindlinger, who for years has accurately predicted trends in the auto industry, sent out early warning signals to the companies to pare prices on new small cars-to no avail. Says Sindlinger: 'They totally misjudged the market. They overproduced and overpriced...
Earlier, the Commerce Department disclosed that its index of leading indicators, which is designed to project future economic trends, fell 1.5% in November and 7.3% since July-the steepest five-month drop in a quarter-century. Boding ill for consumer confidence in the months ahead, a new survey by Pollster Louis Harris reported that 80% of the American people now believe the U.S. is in a recession, and 60% see it continuing through the rest of the year. To combat the worsening economic problem, President Ford at week's end signed legislation appropriating $4.5 billion for unemployment...
...political pollster said last night that the campaign reform laws passed this year will defeat many of their original purposes by giving incumbents and celebrities running for office a significant advantage over other challengers...
Looking ahead to 1976, some public opinion analysts believe that the Republican defeat did not damage Ford's standing with the American public. Says Pollster William R. Hamilton, whose Washington, D.C.-based firm works almost exclusively for Democrats: "Our studies show that he is still a moderately popular President. What matters for Ford is how he handles the presidency in the next two years...