Word: pollstering
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...retrospect, political analysts found it hard to imagine what Ford or any other Republican could have done to stem the Democratic tide. Said Pollster Daniel Yankelovich: "If the issue had been just the economy or just Watergate, there would not have been the same outcome. But at some level of consciousness, the people put the two together. The result was clear-cut anger and blame. They zeroed in on the Nixon-related Republicans, not conservative Democrats or liberal Republicans." In large measure, the reaction sprang from the electorate's strong trend toward populism and moral indignation, as limned in TIME...
...probable Democratic victory comes in the midst of voter disenchantment with both parties. Says Pollster Mervin Field: "All the evidence shows withdrawal by the voters, Democrats and Republicans in proportion. That works against the Republicans because they are a minority party and need a higher level of voter participation which in the past year they got." Apparently not this year. Unless something happens at the last minute to excite voters, turnouts at the polls are expected to be at record low levels, in the West as in other states...
...risk is real. Sliding consumer confidence about the future is eroding already weak retail sales. Consumer Pollster Albert Sindlinger of Swarthmore, Pa., reports that during the three weeks of minisummits the public followed the news, was well aware of the Administration's position and was not heartened. Some Wall Streeters suspect that the stock mar ket's nosedive last week (see box page 40) was accelerated by some of the candid assessments of the depth of economic trouble that came out of the summit...
More interesting, though harder to get at, are those who are anything but cynical in supporting the President. Pollsters identify them generally as people who are older, less well-schooled, conservative and more than likely Southern. The question is whether many of them are for the President or for the presidency-like monarchists, identifying the ruler with the country. Charles W. Colson, in a memo about opinion-manipulating, quoted a pollster's theory that "50% of the American people at least will always believe what any President tells them because they want to believe what any President tells them...
...youngest person on the list is Patrick Caddell '72, who acted as George McGovern's pollster in the 1972 presidential campaign and is currently a partner in Cambridge Survey Research...