Word: pollstering
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...spending," when "investment" yields a more positive vibe? Frank Luntz, the Republican pollster and focus-group guru, warns in his new book, Words That Work: It's Not What You Say, It's What People Hear, that locution can decide elections. The G.O.P. proved it in November. "Linguistically, they got sloppy," he writes. Luntz successfully promoted "death tax" for "estate tax," "climate change" for "global warming" and "scholarships" for "vouchers." Here, he gives TIME five stinkers '08 hopefuls should avoid. [This article contains a table. Please see hardcopy of magazine.] BAD WORDS WHY Listening So much for the listening tours...
...recoil from the notion that a scientific sampling of the American people, too, can lie. But how can we know for sure? What if a pollster were to ask me, "Do you think people tell pollsters what they want to hear?" Having heard the news, I would have to say, "Yes." Which would not be what the pollster would want to hear...
While the Republican Party has a history of anointing its candidates early, this rarely happens without a fight. "It's easy to throw the bombs," says G.O.P. pollster Tony Fabrizio. "It's tough to be the front runner every day." For McCain, the biggest potential threats at the moment appear to be Massachusetts Governor Mitt Romney, who is getting good buzz on the right but is largely unknown even to Republicans, and former New York City Mayor Rudy Giuliani, who comes out ahead of McCain in many polls but has yet to begin building much of a campaign operation...
Still, pulling together is not something Democrats do well--even in victory. As the Pelosi-Hoyer-Murtha battle was heating up, Democratic consultant James Carville and pollster Stan Greenberg--both of whom are close to the Clintons--loudly called on Howard Dean to resign as Democratic chairman, saying the party could have won more House seats if he had spent its money more wisely. Liberal bloggers were slamming Emanuel, head of the Democratic Congressional Campaign Committee, saying he was taking credit for their victories. And the Blue Dog Coalition, a group of the most conservative House Democrats, was mounting...
...exit polls suggest that the Bush Administration and its handling of the Iraq war also weighed heavily on voters' minds. "What brought Talent down wasn't Talent," said pollster and Saint Louis University political science professor Ken Warren. "There's no question about it, this was a referendum on the Bush Administration...