Word: pollstering
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...John Kerry paused and uttered the word lesbian in last week's presidential debate, the dials started to turn. Frank Luntz, a former Republican pollster who now has corporate clients, was with a group of uncommitted voters just two miles from the Tempe, Ariz., debate site. The 23 members of the "dial group" had a knob they could turn to indicate their approval or disapproval of what the candidates were saying. When the Democratic nominee noted the sexual orientation of Vice President Dick Cheney's daughter Mary, to a person, they thought the remark was odd, jarring. "People thought...
...according to polls done for the nonpartisan National Council of La Raza and others, that Hispanics care about education above all, with jobs and the economy a strong second. "They think family values are about putting food on the table and sending a child to college," says Sergio Bendixen, pollster for the New Democrat Network, a centrist Democratic group that is spending more than $6 million on Spanish-language...
...Republicans found themselves in worse straits after the Watergate disaster. Midterm elections in 1974 left the party with 43 fewer House seats (down to a third of the chamber), 6 fewer governorships (down to only 12), and 21 percent fewer state legislators. Robert Teeter, a Detroit pollster hired then by the Republican National Committee to survey the wreckage, was candid in his report: “We are no longer a minority party. We have achieved the status of a minor party...
Political strategists say women were shaken by the attack on a school in Beslan, Russia, in which scores of children lost their lives. "That was a parent's nightmare," says pollster David Winston, who advises House and Senate Republicans. So Kerry is trying to chip away at Bush's tough-on-terrorists image. Kerry's speech at the National Guard convention last week--in which he argued that the White House has "taken its eye off the ball" and even set back the war on terrorism by invading Iraq--may have been directed as much to women...
...didn't pivot from the past to the future after Boston and then hammer home Kerry's ideas. That left Bush a huge opening--and he reached for it in New York City. "They made a big bet on his Vietnam service," said Mark Penn, Bill Clinton's longtime pollster. "It was a good backdrop, but it was just that. He didn't really have an agenda coupled with that service...