Word: pollstering
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...state: Alabama, which, unless every demographer, political scientist and pollster in the country is wrong, is incredibly conservative...
...fortune of roughly $13 million from her years at Real, $6 million of which has already gone to her war chest. Paradoxically, these dotcom dollars are helping her with the campaign-finance-reform crowd. "The fact that she's not taking PAC money is a plus," says veteran state pollster Stuart Elway...
...fortune of roughly $13 million from her years at Real, $6 million of which has already gone to her war chest. Paradoxically, these dotcom dollars are helping her with the campaign-finance-reform crowd. "The fact that she's not taking PAC money is a plus," says veteran state pollster Stuart Elway...
...other key trend identified was the increasing importance of pollster data in the formulation of ad concepts. More than any other past presidential race, Strother postulated, the demand to gain percentage points with certain demographics has squeezed any kind of creativity out of the candidates' messages...
...lieu of creative ideas, Strother noted, the campaigns have often resorted to airing "pollster ads," which consist mostly of a series of key text phrases flashed across the screen that do not actually tell about the candidate's stance on the issue; rather, they mirror the phrases of policy that voters recognize in the hopes of making them think that they can "identify with" the candidate...