Word: pollstering
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...wealth (her husband, audio-component magnate Sidney Harman, has given millions to her cause), and Checchi, a leveraged-buyout wizard who has already spent $30 million on the primary, a record for a statewide campaign. Checchi's commercials have been blitzing viewers since November; he hired Bill Clinton's pollster, Ted Kennedy's media man, a cadre of 29 policy wonks and even a platoon of temps to cheer at one of his speeches. "Davis is destined to finish third," Governor Pete Wilson predicted late last month in an interview with TIME, "simply because he can't compete financially...
...When pollster John Zogby recently asked people to rate the century's Presidents, F.D.R. led the pack, even though only septuagenarians and their elders can remember him in the White House. Historians and political scientists are unanimous in placing F.D.R. with Washington and Lincoln as our three greatest Presidents...
...rich, how come we're not happy? The marketers and sociologists whose job it is to measure consumer fears and lusts find that people are still wary of this crunchy economy. If there is such a thing as a national mood, it contradicts itself so much that even the pollsters are confused. "The country is just euphoric," says G.O.P. pollster Robert Teeter; his latest figures show that 78% of Americans are not worried about their job security. "There is not a lot of euphoria out there," says Tom Smith of the National Opinion Research Center at the University of Chicago...
...five minutes to get some quick relief. They stop at the supermarket to pick up a precooked "home-meal replacement." Anxiety disorders affect more people than depression or substance abuse. "People were saying, 'As soon as things get good, I'm going to take some time off,'" says pollster Celinda Lake. "And now they say, 'Oh, my God, things have gotten as good as they can get, and I can't take time off or stop that second...
Actually, he got into it partly by looking at polls. Pollster Mark Penn discovered that Americans were moved by the sections on race contained in Clinton's second Inaugural Address and this year's State of the Union speech. And, Penn also found, they were "quite open to taking another look at race in America." So he suggested creating a second Kerner Commission, the quasi-independent body appointed by President Johnson to investigate the ghetto riots of the late 1960s. It produced the oft-quoted line about America's being "two societies, one black, one white, separate and unequal...