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Word: pollstering (lookup in dictionary) (lookup stats)
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...blunt, breathless way, Morris went around the room describing the assets of each member of the team. He called Doug Schoen, the intense and bespectacled pollster, a superb numbers man and a loyal friend. Hank Sheinkopf, a straight-talking New York consultant, was a "raw talent" who excelled at making emotional attack ads. Marius Penczner, a video producer from Nashville, Tennessee, was a terrific shooter but didn't know much about politics. Bill Knapp, Squier's lanky partner, was a top-notch writer and manager, while Tom Ochs, the firm's third partner, was a tough political operative. And Morris...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...daily with the President. Clintonites couldn't help noticing his taking over not just Morris' responsibilities but his persona as well. Gone was the shambling professor; enter the adviser who brooked no interference, who seemed as confident and quick-tempered as Morris had been. He vetoed a meeting between pollster Stan Greenberg and Clinton. And tensions were building between him and Schoen. Some thought he was excluding Schoen the way Morris had tried to exclude...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...national sample without a margin for error, the ultimate swing voter who always veers in the popular direction. He's a die-hard Democrat, a Main Street Republican, an ornery independent, a Reagan Democrat, a Rockefeller Republican. He is the one voter every pollster, every ad maker, every candidate seeks to speak to--John Q. Public...

Author: /time Magazine | Title: MY OWN VOX POP | 11/11/1996 | See Source »

...G.O.P. seats are vulnerable this year, among the most toss-up races in any state. If a halfhearted Dole effort there keeps Republican turnout low on Election Day, they could easily go Democratic. "I wouldn't be surprised if this is the lowest turnout in modern history," says G.O.P. pollster Frank Luntz. "That's where personal appearances [by Dole] can make a difference." Local Republicans haven't forgotten the 1992 presidential campaign, when George Bush gave up on their state early, helping Democrats take both California Senate seats and 30 of its House seats...

Author: /time Magazine | Title: THE BATTLEGROUND STATE | 10/28/1996 | See Source »

...message heard over the noise of other campaign spots in a year when, in addition to the clang of local congressional races, an estimated $100 million is being poured into advertising for and against 15 statewide ballot initiatives. The whole scheme is "a sign of political lunacy," says Democratic pollster Mark Mellman...

Author: /time Magazine | Title: THE BATTLEGROUND STATE | 10/28/1996 | See Source »

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