Word: pollstering
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...credit for the economy -- and that's a measure of his political weakness. Without those big third-quarter profits and factories at full tilt, his advisers say, the President's standing in the polls would be much worse. "They do give him credit," concedes Stan Greenberg, the President's pollster. "It may not be the first thing off people's lips, but the fact is that his ratings on the economy are the strongest of any we monitor with the exception of crime...
Instead, according to a Republican pollster, a successful candidate need only "demonstrate that he or she does not represent the institution of Congress, but represents these people's interests against Congress...
...first a question: Can a man brilliant at bullying have a vision? "Gingrich is a great communicator," says pollster Frank Luntz, a Republican who worked for Ross Perot in 1992. "He knows what it takes to say the right thing and do the right thing to get us a majority. He is Ronald Reagan, only smarter." Preparing for his performance on the Capitol steps last week, Gingrich has had Luntz conduct focus groups every 10 days since January. And two weeks before he paraded his "Republican Contract with America," he held what a participant called a "serious, intense" dinner...
...drenched steps of the Capitol's west front, where House minority whip Newt Gingrich assembled more than 300 Republican candidates for Congress and predicted they would soon be running the place. Posing for scores of TV cameras from stations around the country, each candidate signed a Gingrich-inspired and pollster- tested "Contract with America," intended to mark Republicans as "outsiders" itching to clean up Washington. (On the advice of pollster Frank Luntz, the word "Republican" appeared nowhere in the background of the TV shot. "The party name should not be so prominent," Luntz wrote in a Sept. 2 memo...
...Massachusetts, the hunger is not fueled by the sweep-the-bum-out mentality that is rattling other incumbents. Rather, it is a vague sense that Kennedy's time is up. Months before Romney gained his lock on the Republican candidacy, veteran G.O.P. pollster Richard Wirthlin came up with some surprising statistics: while 43% of voters favored Kennedy's re-election, 50% did not. "His numbers are perfectly good," says Boston Globe pollster Gerry Chervinsky, "but half the people think it's time for a change." And a poll released last week by the Globe shows that while 52% of voters...