Word: pollstering
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...midweek Bush himself was chafing at the Truman approach. So he sought help from outside advisers, including two key figures from his 1988 campaign: political adman Roger Ailes and pollster Robert Teeter. Both men told Bush that his attempts to hang the budget mess on the Democrats looked defensive and that he would do better to change the subject. "Let's remind people that we've got some good things accomplished," a third adviser recommended. "Talk about the Clean Air Act. Talk about the gulf, which is more presidential. Above all, be yourself...
...agenda, like worrying over the young, the aged, the sick and the environment. Surveys show that women are perceived to be better than men on these issues, as well as to have higher ethical standards and greater honesty. "Our stereotype," says Democratic Colorado Congresswoman Pat Schroeder, "is finally in." Pollster Mervin Field goes further, predicting that the 1990s will be the "decade of women in politics...
...explosion of office seekers in California may have been due, in part, to the state's low threshold for boredom. "A woman candidate is automatically more interesting," says William Schneider, a resident fellow at the American Enterprise Institute, "a flash of fuchsia in a sea of gray." Pollster Field says when people sense that "politically, things are going to hell in a hand basket," a woman candidate becomes more appealing: "By not being part of the problem, she comes across as part of the solution...
...known, if at all, as actress Debra Winger's sometime boyfriend. But since taking his seat in the U.S. Senate 21 months ago, J. Robert Kerrey has emerged as an intriguing figure in a capital where blunt talk is a scarce commodity that attracts lots of attention. Explains Democratic pollster Harrison Hickman, who has worked for Kerrey: "He isn't caught up in status quo thinking. I don't know if I have seen anyone quite so fearless." There is of course a dissenting view. "He's long on rhetoric," grumbles Scott Matter, former executive director of the Nebraska Republican...
...regained the state house thanks to Kerrey's decision not to run, thinks his sudden disinterest is typical and unsettling. "He's got a short attention span," says Matter. "He's opportunistic. He could get bored with the Senate too." Kerrey concedes the point. "I could," he admits. Observes pollster Hickman: "He could walk away from politics and have a very fulfilling life. He takes issues a lot more seriously than he takes himself...