Word: pollsters
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Dates: during 1960-1969
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While student popularity is down, says Pollster Field, Governor Ronald Reagan's rating has climbed. Last month 78% of Californians approved his performance, compared with a low of 66% last year. The biggest factor in Reagan's popularity, reports Field, is his "firm handling of college riots...
Louis Harris, America's other leading public pollster, has added his own innovation to this technique. In each consecutive poll his organization interviews many of the same people over again in an effort to get a more consistent picture of shifting trends...
...presidential race," Pollster George Gallup declared last month, "may go into the record books as the one that shattered more traditional voting patterns than any other election of this century...
...days before the election, Humphrey had risen from a low of 28% in the Gallup poll and 31% in the Harris rating to 40% in both, with Nixon placed by both surveys at 42%. Next day, in a move that led Nixon aides to charge that onetime Democratic Pollster Harris was trying to con the voters, Harris claimed that Humphrey had taken a 43-40 lead...
...prominent Boston pollster predicted yesterday that Hubert H. Humphrey will win a "substantial" victory over Richard M. Nixon in Massachusetts on Tuesday...