Word: pollsters
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Dates: during 1960-1969
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Once they arrive?hardly anyone "settles"?no familial or community traditions bind them. "That's why we have so many nuts out here," says Los Angeles Pollster Don Muchmore. "People come and do things here that they wouldn't normally do back home because such behavior is unacceptable. They don't want to answer to the neighbors. They want the independence of being who they are and what they are, when they want to. It's a sort of Paradise situation...
...during Barry Goldwater's heyday in 1964 that Pollster Mervin Field asked California voters to see themselves as the politicians saw them. The result was a fairly even division. Of those polled, 32% regarded themselves as conservatives, 30% as middle-of-the-roaders and 28% as liberals. When Field recently asked Californians to take another look at themselves, the results reflected a swing to the right. Of the 1,006 questioned in the poll released last week, 42% now see themselves as conservatives and 27% as moderates, while only 24% still feel comfortable with the liberal label...
...stopgap president, S. I. Hayakawa, proved every whit as hardheaded as the cops in riot helmets whom he called to quell turmoil on his campus. Day after day, newspapers and TV showed the Japanese-American semanticist with his academic Bushido fully aroused. The result of all that public exposure, Pollster Mervin Field reported last week, is another instant political personality...
After a stint at the Quantico Marine base?he trained as a platoon leader for an invasion of Japan?Finch returned to Occidental. He became student-body president, and married Carol, who had worn his fraternity pin for two years. Even then, recalls classmate Don Muchmore, the California pollster, "he was a practically invincible campaigner because he was?and still is?curious about people and he always wanted to know why they do what they do. The why, in Bob's thinking, has always been as important as the how, and perhaps more...
...indisputable that Americans are losing some of their taste for smoking. Pollster Louis Harris reports that in the past four years the smoking population has declined from 47% to 42% of those over 21. One reason is that, in the same period, the number of Americans who believe smoking is a "major cause" of lung cancer has risen from 40% to 49%. Harris found that, by a ratio of 5 to 4, Americans favor restrictions on TV and radio ads for cigarettes. Significantly, those who are "most convinced" that cigarettes are dangerous tend to be people under 30. The polls...