Word: pollsterspeak
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Even in more serene elections early polls often prove ephemeral, because voters' preferences are, in pollsterspeak, "lightly held." In 1988 Michael Dukakis' 17-point lead over George Bush disappeared in a twinkle. This year the public's extraordinarily sour mood makes horse-race numbers still more suspect. "In this atmosphere," says Everett Carll Ladd, director of the Roper Center for Public Opinion Research, "polls often become a source of misinformation rather than insight into what's happening...
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