Word: polo
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...claim that cliques don’t exist at Harvard, they don’t define life here either. I can promise that a Rydell High Sandra Dee experience is not in store for you upon entering Johnston Gate, and that while some Harvard cliques may prefer pink polo shirts, they won’t sport Pink Lady jackets as a sign of their exclusivity...
With the score tied at four after two periods of play against water polo powerhouse St. Francis, Harvard needed a stellar second half to defeat the Terriers...
...fashion legend. René Lacoste, a famous French tennis champion nicknamed the Alligator (le Crocodile in French) by the American press because he "never let go of his prey," grew tired of the starched, long-sleeved shirts that players wore during the 1920s. He designed a breathable, short-sleeved polo for himself, and soon for his tennis friends too, creating what was to become one of the most famous sportswear companies in France...
Siegel saw the opportunity and pounced on it as Roddick would a short second serve. Quickly Siegel redefined the product to appeal to a younger crowd. With teenage girls in mind, he and creative director Christophe Lemaire introduced the Lacoste stretch piqué polo, a Lycra-cotton shirt with a sexier, sleeker fit, in 25 vibrant shades. It's Lacoste's best-selling item for women; polos account for 30% of sales in both the men's and women's lines. "The piqué tight polos were the natural look to be paired with low-rise jeans," says Siegel. "They just took...
...next test for the company was to avoid repeating Izod's mistakes. Retailers encouraged Siegel to slash prices to increase sales. He did the opposite, pricing the new shirt at $69 for men and $72 for women, making it the most expensive polo on the market. (Ralph Lauren's Polo retails at $65.) Siegel understands that luxury is now a mass market, but to keep up appearances, sells only to high-end department stores like Saks Fifth Avenue, Neiman Marcus and Barneys. "Our biggest challenge is to continue to grow without overextending or overexposing the crocodile," he says. This time...