Word: polo
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...save ourselves the embarrassment of being one of the few dozen students to be outnumbered by our Cornell counterparts come next hockey season, or one of the smattering of fans drunkenly berated by our Brown “peers” at an upcoming women’s water polo contest...
...need at least three horses (one for every two chukkers, or periods, in the standard six-chukker game). Price: from $2,500 to $15,000 each. Next come the expenses of a groom, a stable, feeding fees and the rig for transporting the animals to competition. Thus most of polo's new blood is well off, even if not fathomlessly rich: self-made achievers, entrepreneurs, administrators, lawyers, doctors, bankers...
Eagerly seeking out this big-ticket clientele, corporate sponsors like Rolex, BMW and even Harrah's Trump Casino in Atlantic City, N.J., have jumped in and ponied up backing for teams and tournaments. This year Shearson Lehman/ American Express put $250,000 into sponsoring polo, says Marketing Director Cathy Stewart, "because it is changing from an elite to an upscale audience." TV has come acovering. The first major network broadcast, of a Long Island tournament, will be shown on NBC-TV in three weeks. And the sport has its own magazine...
...There still is that high-tea image that the game has," says Polo Magazine Managing Editor Tim Sayles, "yet perhaps half if not more of the membership of USPA is working people. There is a heavy dose of cowboy influence in polo today, which is the direct opposite of the aristocratic image of the game. A lot of the really good players are Texans and Oklahomans." Palm Beach, of course, remains the game's winter Elysium, but even there the fabled fields of the Royal Palm have been joined in the past seven years by two less stodgy polo clubs...
...employee of the Gap reported a black male in his twenties stole about 16 polo shirts worth about...