Word: poloco
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...first, Europe. In 1998 the company spent $200 million buying back its key licensee, Poloco SAS of Paris, which had been managing to increase sales in only the single digits, compared with double-digit growth in the U.S. And last summer Polo Ralph Lauren spent another $22 million buying out its Italian partner, PRL Fashions of Europe. A key Polo lieutenant, Lance Isham, moved from the company's New York City headquarters to London to oversee the company's international development, and an Italian, Gian Luigi Longinotti-Buitoni, who had most recently been CEO of Ferrari North America, was hired...
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