Word: poluetkov
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Dates: during 2000-2009
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...magazines. Indeed, Russian liquor store shelves and supermarkets now stock a product that uses the appeal of bootleg as its selling point. "I talked to my friends about my idea for sometime and we came to the conclusion that making samogon, would be a great business model," says Nikolai Poluetkov the manager of Kosogorov Samogon, which calls itself the first moonshine to have a license. "We spent 2003 looking for recipes. We found one that worked made from grape and in 2004 we launched our product." Kosogorov, which is bottled in a factory and tested by safety authorities, is sold...
Good quality samogon, however, is unlikely to do anything for Russia's epidemic of alcoholism. Says Poluetkov, "If people want to drink window cleaner and aftershave, and sniff glue, nothing will stop them. Because window cleaner, aftershave and glue will always be on sale. An addiction is a psychological problem, not just a financial...
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