Word: polydoroff
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...food drive-throughs, which are now staying open later and eating into the chain's graveyard-shift revenues. Denny's has instructed its servers to chat up tipsy customers. "We want them to say, 'Looks like you guys were having some fun tonight--who wants coffee now?'" says Michael Polydoroff, director of sales promotion and licensing at Denny...
...give the late-night crowd a social experience they can't get at fast-food drive-throughs, which are now staying open later and eating away at the chain's graveyard-shift revenues. "The party is not going to stop once you get through those doors," says Michael Polydoroff, director of sales, promotions and licensing at Denny...
...Denny's has even instructed its servers to engage the tipsy customers, as long as they're not being too disruptive. "We want them to say, 'Looks like you guys were having some fun tonight - who wants coffee now?' " says Polydoroff. " 'I know where you're at; I've got what you need...
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