Word: pomo
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Dates: during 2000-2009
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This ad lives up to its “curiously satisfying” slogan. For who anticipated that the “Asian Baptist Student Koinonia” would be so playfully PoMo? In the great Pop Art tradition, the ABSK has appropriated a classic image of American consumerism and turned it to its own purposes. The point of this endlessly reproduced parody is not, of course, to sell breath mints, but to advertise values antithetical to materialism itself...
...Plaid’s trademark heavenly synths, the funk came like a double shot of adrenaline and a breath of fresh air. The biggest response, other than to Mira dropping a booty ghetto-tech track at the end of her set, was the ominous “Pino Pomo.” From Rest Proof Clockwork, the track’s sinfully simple hip-hop pulse was a revelation in this context...
...reply comes a few hours later. Everything I'm about to learn, the note begins, is "not for attribution." Immediately, I dub my source Deep Thought and check my ethernet connection for taps. Anonymity, D.T. continues, "is already a pomo move. No one wants to take responsibility." I start worrying...