Word: ponchitta
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Dates: during 1969-1969
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...lasts a full hour and is called CBS Morning News with Joseph Benti. The format eschews such Today specialties as book plugs, chitchat among the cast, skits from upcoming musicals and reviews. It generally sticks to newscasting by Benti, offbeat stories by Hughes Rudd, interviews by Ponchitta Pierce, a comely former bureau chief for Ebony magazine. Benti, 36, and Brooklyn-born, sees his new assignment this way: "Our job is to create a new audience, or to take the old audience and make it aware of hard news in the morning...
...cruise. Benti himself is engaging and incisive, but he has yet to emerge with distinctive authority and character. Hughes Rudd, who has a growing reputation as a writer of short stories and published a 1966 collection, My Escape from the CIA and Other Improbable Events, handles the offbeat news. Ponchitta, 26, is obviously learning by doing and has awkward moments, as if suddenly numbed by awareness that the staring camera...
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