Word: pondful
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Dates: during 1950-1959
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Shaping up for the new TV season, frog-voiced Arthur Godfrey, with familiar humility, let three oldtime helpers out of the pond. No longer little Godfreys: easygoing Singer Janette Davis, since 1956 producer of Arthur's low-rated Talent Scouts show; her husband, Frank Musiello, associate producer of the same program; Robert Bleyer, director of both Talent Scouts and Godfrey's morning two-hour TV sales pitch...
...night-crawler colony of summer artists numbers upwards of a hundred, living in various degrees of leisure from sublet Fresh Pond homes to park benches and sleeping bags. Its members have a particularly difficult lot: the coffee-houses and small cafes are closed; the Brattle shows nothing but popular films; the banks of the Charles are too crowded for contemplation. And the bare bones of sustenance itself present a problem...
...glamorizes its products with names sug gestive of romance, adventure, passion: such foundation powders as Pond's Angel Face, Revlon's Love-Pat and Max Fac tor's Creme Puff; such lipsticks as Rubinstein's Red Hellion, Revlon's Fire and Ice, Helen Neushaefer's Torrid and Pink Pas sion; such creams as Max Factor's Cup of Youth and Helena Rubinstein's Tree of Life. It lends mystic significance to a word such as moisturizing and nurtures a euphemistic cant in which reducing becomes slenderizing, dye becomes hair color, and diet...
...emphasis on speed and convenience has attracted millions of new customers. The oldtime mudpacks have been replaced by Pond's 37-second face cream; Mrs. Potter's walnut-juice stain, a turn-of-the-century hair dye, has given way to Roux's five-minute hair rinse. The squeeze bottle and the aerosol container have revolutionized the use of old products, led to new ones, e.g., hair spray, which has grown to an $84 million business in only seven years...
Johnson walked in another run, and two more tallies crossed the plate when Allan Pond lined a bases-loaded single to center. The Crimson finally managed to get two outs without further damage, but with Schumann at bat for he second time in the inning, Len Hassler raced one of Johnson's pitches to the plate and scored the final Eli run on a steal of home...