Word: ponemon
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...found that customers who fill out applications in pencil rather than pen are more likely to default. A major hotel chain discovered that guests who opted for X-rated flicks spent more money and were less likely to make demands on the hotel staff, according to privacy consultant Larry Ponemon. These low-maintenance customers were rewarded with special frequent-traveler promotions. Victoria's Secret stopped uniformly stocking its stores once MicroStrategy showed that the chain sold 20 times as many size-32 bras in New York City as in other cities and that in Miami ivory was 10 times...
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