Word: pongs
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...alienation right there. Others talk only about science fiction, and some boast prodigious drug habits. These are the kids who read the newspapers and know every battle of the Vietnam War, Many come from Bronx High School of Science, where they win debating trophies or excel at ping pong...
...section of Los Angeles and in Malibu, and has a Bentley, a Ferrari and a Rolls-Royce. A year ago, Sanders rented San Francisco's Civic Center to treat 7,000 workers to a $350,000 party. Atari Founder Nolan Bushnell owns two yachts: the 41-ft. Pong, which he has lent to a friend, and the 44-ft. Sea Rat, which he uses himself...
...King Pong...
Nolan Bushnell, 39 last week, is the inventor of Pong, a kind of electronic Ping Pong that was the first successful coin-operated video game. The son of a Clearfield, Utah, cement contractor, Bushnell had a passion for amateur radio as a boy (call letters: W7DUK). That led to his first business: repairing radios, television sets and washing machines. He earned a degree in electrical engineering from the University of Utah in 1968. While there, he toyed with computers. He came up with Pong in 1971 and started selling the coin-operated game...
...that year, Bushnell went into the business of making coin-operated games by founding Atari. (The name is a Japanese expression of warning.) Pong revolutionized the arcade business, then dominated by pinball machines. Bushnell, though, ran into a problem frequently suffered in start-up businesses: growth got out of control. The company lost heavily for several months on one popular product, Trak Ten. Explains Bushnell: "We thought we were making money hand over fist, but the machine was selling for $995 and costing $1,100 to build. We were shipping a $100 bill out the door with every unit...