Word: ponte
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...faces is appearing not only in ads aimed at specific ethnic groups but in mainstream advertising as well. Revlon's Most Unforgettable Woman of 1989, chosen in a search across the U.S., is Mary Xinh Nguyen, a 20-year-old Vietnamese American from California. Such companies as Du Pont, Citibank and Delta Air Lines have populated current ads with a rich variety of blacks, Asians and Hispanics...
...potent herbicide Velpar in a circle around the tree early this year, committing a "malicious act against an innocent creature," said city forester John Giedraitis. When the tree shed beads of sap, he said, "it's weeping. This tree is under a tremendous amount of stress." Velpar maker Du Pont has put up a $10,000 reward for the capture of the tree's poisoner. Says a poster at the tree: HANG HIM FROM THE HIGHEST LIMB...
...improve that sorry performance, an unlikely coalition of ecologists and businessmen, nature lovers and profit seekers, has embarked on a campaign to give plastic foam and other plastics a second life. About 130 companies, ranging from blue-chip behemoths such as Du Pont and Dow Chemical to smaller firms like Wisconsin's Midwest Plastic Materials and Iowa-based Hammer's Plastic Recycling, are involved in reincarnating used plastics. Some 20 new firms are entering the business each year, according to the Council for Solid Waste Solutions, a Washington-based trade association...
...cause got a big boost last month with Du Pont's announcement that it would form a joint venture with Waste Management to build the country's largest plastic-recycling operation. The facility, which will open in 1990, will separate and clean 40 million lbs. of the material a year. But that will only dent the problem: the U.S. annually produces 1.6 billion lbs. of plastic soda, milk and water bottles, enough to fill a line of dump trucks stretching from New York City to Cleveland...
Recycling has another appeal to companies that use plastic: it is relatively cheap. Second-generation plastic costs 40 cents per lb., about 20 cents less than new, pure plastic. "Recycling is simply a good business opportunity," says Du Pont spokesman Paul Wyche...