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Proxy Marriage Revealed. Sophia Loren (under her real name, Sofia Scicolone), 23, sultry Italian cinemactress; and her discoverer, Italian Producer Carlo Ponti, 44; she for the first time, he for the second; through their attorneys (she was in Hollywood, he in Rome) two weeks ago; in Juarez, Mexico...

Author: /time Magazine | Title: Milestones, Oct. 7, 1957 | 10/7/1957 | See Source »

...visitors is expected. There is plenty to see: Japanese porcelain. Scandinavian furniture, a geodesic dome designed by the U.S.'s R. Buckminster Fuller. But the show's foremost attraction by far, is a one-man pavilion celebrating the effervescent genius of Milan's own Gio Ponti...

Author: /time Magazine | Title: Art: The Pleasures of Ponti | 9/9/1957 | See Source »

...Ponti is perhaps the world's top designer, and the busiest. He put up his own pavilion to display a living room, kitchen, bedroom and bath in which every object is a product of his own imagination. The pavilion walls are of translucent vitreous cement in various colors. Inside are glass bookcases in which the books seem to float on air, tables whose color varies with the angle of view, an austere double bed. Asked to explain some of the items, blocky, bristly Ponti bubblingly obliged...

Author: /time Magazine | Title: Art: The Pleasures of Ponti | 9/9/1957 | See Source »

...Bath Is a Bath. "Good taste." for Ponti, evidently has as much to do with sense as with sensibility. "Design." he says, "must have style that is a style of its own, dictated by its function-not a style copied from the past. A frequent error is designing a bathroom too luxuriously. A bath is a bath, and not a luxury. Everything in the bathroom must work perfectly. When I wash my hands, my two forearms converge towards the middle of the basin, and what I want is not the vision of a rectangle, but a place to put down...

Author: /time Magazine | Title: Art: The Pleasures of Ponti | 9/9/1957 | See Source »

With the help of his wife, his daughters and a staff of twelve. Ponti not only designs everything from basins to buildings, but also puts out an arts and architecture magazine called Dornus (Latin for home), which has an international circulation of 40,000. "Father's enthusiasm is contagious," his daughter Letitia says, explaining how it all gets done. "If he is thinking of a new water basin, not one of us could just sit down and forget water basins. You just have to set your mind to what father is thinking." This in itself is a formidable assignment...

Author: /time Magazine | Title: Art: The Pleasures of Ponti | 9/9/1957 | See Source »

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