Word: pontiac
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Dates: during 1950-1959
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With Chevrolet already on the road, General Motors this week brought out its higher-priced cars for 1957-the new Pontiacs, Oldsmobiles, Buicks and Cadillacs. Every division had something new, but this time the show stoppers were the station wagons. For the first time in six years, Oldsmobile will make a station wagon, will produce three Fiesta models in six-and eight-passenger styles. Pontiac has its sleek Safari models, prettied up even more than last year. And Buick will bring out a brand-new design, with low, racy lines like a hardtop convertible. Said Buick General Manager Edward...
...this year will hit 471,000 cars -11% of the total auto market. So far, Ford has captured over 40% of the market with 268,712 wagons in 1956. Now G.M. is getting set to make its big push. Oldsmobile is scheduling 10% of its production in station wagons; Pontiac hopes to sell 64,000, and Buick expects to add another 65,000-about 10% of its production-to the totals...
...Pontiac, which planned only a minor face-lift for 1957, rushed through a major styling change to keep pace with competitors. The familiar "silver streak" hood stripes have been dropped in favor of an uncluttered hood; both grille and tailfins are new; the body is 3½ in. lower and packs a larger engine with a 43-h.p. boost to 270 h.p. in the bigger V-8 engine...
...Pontiac price rises vary from $100 to $280 per car, Oldsmobile's from $132 to $284, Buick's from $168 to $264. Cadillac increases range from $348 to a high of $644 on the top-priced Fleetwood "Seventy-Five," the biggest price hike in the industry...
LOWELL R. EKLUND Pontiac, Mich...