Word: pontiac
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Dates: during 1960-1969
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Estes' statement was symptomatic. Four weeks ago, Chrysler unveiled its '67 models; last week came Chevrolet, Buick, Pontiac, Oldsmobile, Ford and Lincoln-Mercury; and this week American Motors will introduce its new line. In almost all cases safety comes first. Recent legislation requiring Federal safety standards will not become mandatory until the 1968 model-year, but Detroit is trying to be ahead of the Government. In almost all '67 models, dual brakes, collapsible steering columns, four-way flashers and extra padding are standard. Even beyond these, most new cars feature safety items that are either standard...
...sales of its front-wheel-drive Toronado, General Motors is putting front-wheel drive on the Cadillac Eldorado. Chrysler is discontinuing Imperial as a separate line, will make it a more expensive Chrysler with extra decor and equipment. Ford for the first time will bring out four-door Thunderbirds. Pontiac's grille has been given a cat-whisker effect, with metal trim above the headlights suggesting flaring eyebrows. Detroit insiders have a name for the car: Batmobile...
...Chevrolet division has been in trouble for some time, and last July G.M. turned it over to ex-Pontiac Boss Elliott ("Pete") Estes for some quick fixes. Chevy's styling was a bit bulgy, and its workmanship gave rise to widespread customer complaints about ill-fitting upholstery, rattling doors and leaking windows. Estes visited every one of Chevy's assembly plants, test-drove cars straight off the assembly line, and ordered repairs on the spot...
...Pontiac...
...Pontiac '66s include 600 from one assembly plant that left wheel nuts un-tightened on the left sides of cars; so far, 570 have been rechecked...