Word: pontiac
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Dates: during 1960-1969
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...Thunderbird, plans to introduce a Corvette model with the "fastback look" (Detroitese for the convex rear lines popularized by Jaguar's hot XK-E). The big Chevrolet will have its rear doctored to resemble the pointed silhouette of this year's Chevy II. Pontiac will set its dual headlights vertically, and on the pizazz Grand Prix plans to introduce a new "prestige" color: iridescent blue-black...
...primary obligation to stockholders," says Fairfax Cone, executive committee chairman of Chicago's Foote, Cone & Belding. Adds Ernest Jones, president of Detroit's MacManus, John & Adams: "If there were outside stockholders, they would have the right to ask such questions as 'What is the contemplated Pontiac budget for next year?' Well, that happens to be between us and Pontiac." Papert, Koenig, Lois intends to avoid some of these risks by retaining 80% of its shares in the hands of its officers. Even so, argues President Robert Lusk of Benton & Bowles, "an adman would be less inclined...
...models reinforced by the pizazz-laden Corvair Monza and the compact Chevy II, G.M.'s Chevrolet division alone has grabbed off more of the U.S. auto market (30%) than the whole Ford Motor Co. (26.2%). Between Chevrolet's runaway success and solid, though less dramatic, increases for Pontiac, Oldsmobile and Buick, General Motors as a whole now accounts for 52.2% of all the cars sold in the U.S. (The only company that ever did better was Ford back in 1921, when the redoubtable model T took better than 60% of the market.) The net result...
...officials toward the U.S. Justice Department, whose antitrust division constantly eyes the affairs of the world's biggest manufacturer. This year G.M. has conspicuously dropped its usual practice of stepping up Chevrolet advertising as its sales increase. There have been no recent dealer incentive contests for fast-selling Pontiac. Oldsmobile or Buick...
...cover. Oct. 5, 1959), who piloted Chevy and fathered the fast-selling Corvair and Chevy II before recently becoming group vice president for all car and truck divisions, can take much credit for the fact that Chevy alone has captured 33% of the market. Vice President Knudsen, who was Pontiac boss before he succeeded Cole as Chevy chief, was the man who souped up the Pontiac styling and is now seeing the new Chevy II compact selling briskly without eating into sales of the regular Chevy or the smaller, sporty Corvair. Pontiac rides in third place in sales across...