Word: pontiac
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Dates: during 1960-1969
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During the first third of November. Cadillac, Buick and Pontiac shattered sales records. The tendency of customers to trade up from lower-priced cars cheers most automakers because costlier cars bring fatter profit margins. But what worries the auto companies' big-picture men is that once a customer hankers to trade for something fancier, he may jump to the other firm's line. In October, sales of Ford Motor's middle-priced Mercurys fell 11%, to 33,000, and its Lincolns dropped 18%, to 7,300. For that reason Ford shifted drivers at its Lincoln-Mercury Division...
...road this year. Lincoln-Mercury has introduced the Cougar to fill the price gap between Mustang and Thunderbird. Chevrolet this fall introduced its Camaro, a frank copy of Mustang, to go along with the Corvair Monza which had been its interim lower-priced specialty car. In February, Pontiac, which already has the Tempest GTO model, will bring out its brand-new Firebird-also being built in a crash program-as the twelfth entry in the specialty field...
...little boy" who was Shrine's version of Frank Merriwell. Son of a permissive, well-to-do oil-company executive, Jim had a more than ordinarily comfortable childhood: big, luxurious house, backyard swimming pool, a guitar to play folk songs on, and later the use of the family Pontiac (but not the Cadillac) to drive girl friends to the "sock hops" that Shrine staged on autumn Friday nights after the football games...
...Pontiac Tempest...
...Later, Pontiac expects to put out its own new sporty car. It was originally dubbed the Banshee, but then someone had the bright idea of looking up the meaning of the word. The definition read: "In Gaelic folklore, a supernatural being whose wailing was supposed to foretell a death." Back to the christening font for that...