Word: pontiac
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Dates: during 1980-1989
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...photos, was GM's top-secret Saturn automobile, which the company has spent $3 billion to develop and plans to roll into showrooms late next year. What really sent the motor moguls into orbit were signs that the Saturn pictures, along with shots of the 1993 Chevrolet Camaro and Pontiac Firebird in the same issue, had been leaked to the trade magazine by an employee in GM's design studios. Unlike the grainy, long-distance spy shots that paparazzi regularly take of new models as they whiz around company test tracks, the Saturn pictures were crisp and carefully posed...
...requirements. Reason: automakers have complied since 1983 with California's pollution laws, which are the strictest in the U.S. and will become even tighter in the 1990s, when they are to serve as models for the rest of the country. Such 1989 cars as the South Korean-built Pontiac LeMans and Japan's Nissan Maxima emit less than 0.2 gram of nitrogen oxide per mile. At the same time, Chrysler sells its California dealers a $100 pump that helps cars meet restrictions by recirculating exhaust through the engine and catalytic converter to reduce toxic emissions...
...contribution from South Korea. How's that? Despite the all-American Spalding name on N.B.A. basketballs, they are made in South Korea. In fact, many products with red- white-and-blue names are manufactured abroad, including Rawlings baseballs (made in Haiti), Bell telephones (Singapore and Taiwan) and the Pontiac LeMans (South Korea...
LYLE LOVETT: PONTIAC (MCA). Quirky, haunting roadhouse tunes with an underhanded comic flair...
...particularly vicious stereotype appears in a new Pontiac ad. The ad features representatives from a variety of car manufacturers. When the fictional spokesman for Nissan--an Asian actor--stands up he blathers on in basically incomprehensible English. We are meant to see him not only as an enemy, but as a particular type of enemy. He is loud and boorish, all bug-eyes and buck teeth. It is a convenient way to deal with American fears, making Asians seem at once crude and oddly polite and subservient...