Word: pontiac
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Dates: during 1990-1999
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...company suspended production of the Chevrolet Malibu, the country's favorite family car and one of its all-time best sellers, totaling more than 6.5 million cars in a 20-year run. A year later, Ford claimed that turf with the Taurus. In the next 10 years, Chevrolet and Pontiac sales slid 37%, Cadillac's 42%, Buick's 49%. Oldsmobile's crashed 71%. The company lost a total of $30 billion from 1990 through 1992, a cash drain that amounted to nearly $50 million for every working day every year for three years, before the GM board finally staged...
...years and the return of the once popular Malibu family sedan with both headroom and horsepower to spare. From Oldsmobile there is the Intrigue, a new nameplate for an elegantly tailored four-door sedan that, its chief designer says, "looks like a car dressed in a Chanel suit." From Pontiac, there is a two-tone macho minivan for suburbanites who still lust for the fast lane. From Saturn, the EV1, a noiseless, all-aluminum electric vehicle. From Cadillac, Catera, GM's first Euro-American entry, designed to take on such young luxury imports as the BMW-3s and Lexus ES300...
...conditioning and radio systems. Under the new purchasing program, for example, instead of buying 123 different steering columns, GM will stock 50. The company can still produce totally different cars. For instance, by using styling feats, suspension adjustments and electronic legerdemain, GM can produce a crouched and hunkered-down Pontiac Grand Prix or a Buick Century, which is a model of civic probity, from the same platforms...
Here's how North American boss Wagoner explains it: "The sun's coming up on Oldsmobile, but we still have a couple of hours to go before first daylight. Chevrolet needs to get its [sales] volume base back. Pontiac is our sports segment, but the challenge is to take that image and convert it into more volume units. Oldsmobile needs to reposition itself to sophisticated, refined midsize-car buyers who will be new purchasers to GM. Buick's great focus will remain on premium American road cars, but it needs to recapture that traditional element from a younger customer base...
...next morning, a "very alert officer" from the Daytona Beach Police Department spotted the men's 1988 Pontiac station wagon parked in Daytona Beach early in the morning, Special Agent Bill Cheek of the Jacksonville, Fla., FBI office said in an interview Friday...