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...surprise, the company's designers and engineers delivered the car in record time. A flood of sketches and round-the-clock construction yielded the Pontiac Solstice, a two-door, gunmetal gray roadster with a supercharged engine and a Corvette transmission, which was to make its debut at the Detroit show on Sunday. The car is exactly what Lutz had in mind--simple, sultry, evocative--and although it is for now the only one of its kind, its off-the-shelf components suggest that if the critics like it, it could make it into production in a few years and sell...

Author: /time Magazine | Title: Vrroooom At The Top: Bob Lutz and GM | 1/14/2002 | See Source »

Should we thank President Bush, or perhaps the New York emergency services? Absolutely not. Whatever you may have thought about the government’s response to the tragedy, there is really only one reason why this country is rebounding. God Bless Pontiac...

Author: By Anthony S.A. Freinberg, | Title: Keeping America Rolling | 11/1/2001 | See Source »

...rates be due to the fact that no one was interested in buying cars, and these companies needed to find a new way to boost their sagging profits? The patriotism of these car companies would be admirable were it not based entirely upon financial expedience. Pontiac is not out to keep America rolling—its only mission is to keep Pontiac rolling...

Author: By Anthony S.A. Freinberg, | Title: Keeping America Rolling | 11/1/2001 | See Source »

...John Lazarus, senior vice president of ad-buying agency TN Media. "If you do too much, it's going to look silly and overcommercialized." Above all, producers and advertisers agree, placements need to be "organic"; an out-of-place product or overly enthusiastic shill (remember Colby gushing over the Pontiac Aztek's capacious luxury) breaks the spell. But organic is in the eye of the beholder. Slagle says PVI recently made a demo with a rerun of Bewitched, adding a box of SnackWell's cookies in the 1960s kitchen of Samantha and Darrin's nosy neighbors, the Kravitzes. "It absolutely...

Author: /time Magazine | Title: Television: This Plug's For You | 6/18/2001 | See Source »

...knows they've been trying to get rid of him for weeks. But if he sweeps the challenges, even his victims, the ones who leaned on him for too long, will have to hand it to him. And we'll watch the Colbster drive away in his Brand New Pontiac Aztec, with stray bills fluttering out the windows, and we'll wave, and shake our heads. It's not like Tina and Keith are all that likable...

Author: /time Magazine | Title: 'Survivor:' The Sugar is Dead. Long Live the Spice. | 4/26/2001 | See Source »

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