Word: pontiac
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Girsky thinks the company needs to junk 27 models to eliminate redundancy and stop competing with itself. Take the Chevrolet Camaro and Pontiac Firebird. In their heyday, the sporty siblings divided up a broad and profitable market of muscle-car enthusiasts. These days, though, muscle mania has waned, and the pair is left slugging it out in a narrowing segment. GM execs may want to keep at least one of the offerings to compete with the popular Ford Mustang, but they are faced with a dilemma: both cars are built in the same plant in Quebec, and killing one would...
...same weekend that Women of Faith members were cheering in Oregon, their male counterparts in Promise Keepers were trying to stage a comeback at the Pontiac Silverdome in Michigan. The originator of the single-sex Christian rally, Promise Keepers created a sensation with its enormous get-together in Washington last October. But that spectacle belied the organization's bleak finances, and P.K. soon announced it was shredding a projected $117 million budget. At the end of March, it laid off its paid staff of 345. At the Washington rally, the head Promise Keeper, Bill McCartney, boldly announced that P.K. would...
...sprawling orchards. But the festival's banners, posters and promotional material tell a different story. The event these days seems not so much a celebration of a cherished fruit as a paean to corporate America. Everywhere you go, you are reminded that "Ameritech presents the National Cherry Festival." Pontiac, Pepsi, American Airlines and A.1 steak sauce have attached themselves to the blossom. More than a third of the festival's $2.2 million budget is underwritten by some 60 corporations. The truth is, the festival hasn't been about cherries in decades--something that locals tend to acknowledge only in hushed...
...similar contradiction underlies Ray's big piece blandly titled Unpainted Sculpture, 1997. He found a Pontiac Grand Am that had been totaled in a crash that killed the driver, and then proceeded to dissect out each of its hundreds of distorted parts, make fiberglass copies of them, paint them a uniform light gray and reassemble them as a ghost wreck: maximum violence contradicted by a sort of plodding cool...
Eight minutes later, we're back at our waiting spot, and in less than 60 seconds a blue Pontiac with four men in it drives by us and through the intersection. The car isn't stolen, but a check on the insurance reveals it has been revoked. The officers come back to the squad car to wait on a Social Security number check on the driver...