Word: pontiac
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...contribution from South Korea. How's that? Despite the all-American Spalding name on N.B.A. basketballs, they are made in South Korea. In fact, many products with red- white-and-blue names are manufactured abroad, including Rawlings baseballs (made in Haiti), Bell telephones (Singapore and Taiwan) and the Pontiac LeMans (South Korea...
LYLE LOVETT: PONTIAC (MCA). Quirky, haunting roadhouse tunes with an underhanded comic flair...
...particularly vicious stereotype appears in a new Pontiac ad. The ad features representatives from a variety of car manufacturers. When the fictional spokesman for Nissan--an Asian actor--stands up he blathers on in basically incomprehensible English. We are meant to see him not only as an enemy, but as a particular type of enemy. He is loud and boorish, all bug-eyes and buck teeth. It is a convenient way to deal with American fears, making Asians seem at once crude and oddly polite and subservient...
...line known as the GM-10 series, which is designed to compete with Ford's cars for young families: the Taurus, best- selling midsize car in the U.S., and the Sable. The sporty GM-10s have debuted as two-door versions of the Olds Cutlass Supreme, Buick Regal and Pontiac Grand Prix; the four-door models are expected next fall. Already, one of them, the Chevrolet Lumina, is known inside GM as a "Taurus killer." But inasmuch as four-door cars make up 75% of U.S. auto sales, analysts wonder why GM first came out with two-door models, then...
...taking the blame, but marketing strategy may be one of Stempel's weak spots. Both the Chevrolet and Pontiac divisions lost market share during and after his stints as their general manager. Stempel has yet to kill off the Cadillac Allante, a mere 1,893 of which sold last year (base price: $56,533), far below the 9,000 projected. Since becoming president, suggests one analyst, Stempel "has yet to take charge...