Word: pontiac
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...upbeat situation, I think it's a mystical experience that cannot be defined." In Pontiac, Mich., black Bookkeeper Mary Williams, 55, lives in a neat, integrated neighborhood. She is not poor, but neither is she glad about the state of the nation. A New York Times survey last fall found that only 35% of blacks said they were "very patriotic," compared with 56% of whites. In Fairmont, W. Va., Olympic Gymnast Mary Lou Retton's home town, people are brimming with pride, of course. Yet unemployment is running at 10%, and as Mayor Gregory Hinton says, "Patriotism does...
Soon after midnight, picket lines began forming at GM plants from California to New Jersey. "Grab a sign and get in line," shouted union organizers at workers as they poured out of the GM factory in Pontiac, Mich. The signs read: U.A.W. ON STRIKE FOR JOB SECURITY and ONE DAY HEADLINES, THE NEXT DAY BREADLINES. At a Chevrolet plant in Van Nuys, Calif., most of the 4,045 U.A.W. members walked off the job, and the facility shut down. The company was forced to cancel two Saturday shifts at its Buick assembly plant in Flint, Mich...
...unprecedented selective strike directive gave the union the upper hand in the negotiations. The plants targeted by the U.A.W. produce some of the company's bestselling models, which account for nearly half of GM sales. The cars include the Oldsmobile Cutlass Ciera, Chevrolet Monte Carlo, Cadillac Fleetwood and Pontiac Fiero. In addition, walkouts at the 13 plants threatened to cause shortages at other GM factories. Without a settlement of the strike by the end of the month, virtually all of GM's manufacturing facilities might be forced to close...
...union is also taking its case to the public, to argue that it is fighting to save American jobs. Last week it launched a unique $2 million television-advertising campaign in 24 cities. One spot shows a Pontiac Sunbird convertible on a Brooklyn dock, where crates of auto parts from Korea, Japan, Brazil and Mexico are piled so high that they eventually hide the car. Says the narrator: "At the United Auto Workers we know America's future depends on American jobs...
...against Bjorn Borg to convincing Andre Heiniger, managing director of Rolex, that his company should be a Wimbledon sponsor. To illustrate the importance of research and learning from mistakes, McCormack writes of an episode in which he tried to sell John De Lorean, then head of General Motors' Pontiac division, on a new promotional campaign tied to the company's Indianhead logo. De Lorean's bemused response...