Word: pontiacs
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Dates: during 1950-1959
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...bills himself as the biggest U.S. dealer, is selling almost three times as many cars this year as he did in 1954, has less than a ten-day supply of Chevrolets on hand. Dallas dealer inventories averaged 25% below last year's, and Seattle's Totem Pontiac Co. had on hand only half its normal 65 new cars. Said a Washington Buick dealer: "We sold 136 cars in May, expect to sell 170 in June. June will be the best month we ever...
...springtime in Sheepshead Bay and the rubber plants were stretching themselves. On this perfect morning, Frank Biondo Jr. decided to pay a call on his grandmother. So he hopped into the family's brand-new, two-toned green Pontiac and started...
...exhibits, and, as usual, the stars were G.M.'s cars of the future. But this time there was a difference. In past years the dream cars were almost all flashy sports models; this year they looked as if they might be next year's production models. Pontiac, for instance, featured the Strato-Star, a six-passenger hardtop; Oldsmobile showed off its Delta, a four-passenger hardtop. Flashiest of the fleet was the LaSalle II sports roadster, a low-slung (42.8-in.-high) model with a reinforced glass-fiber body and an experimental 150-h.p., V-6 engine that...
...Union) to create a mock political parade and rally that ended up as a plug for Ford cars. Adman Blake Johnson of Kenyon & Eckhardt reported that the commercials, which were colorcast, cost five times more than usual and were rehearsed for three days instead of the customary few hours. Pontiac commercials concentrate on good "portrait shots" of the car while an off-screen announcer raves about "this year's sensation that thrills the nation!" Oldsmobile has produced the most eye-catching commercial: a flood of white convertibles moving smoothly along a parkway and into a cloverleaf exit. Only...
...important, e.g., pushbutton doors were made standard equipment when the research department found that 70% of the people interviewed preferred them to handle doors. But surveys would be worthless without a sure styling instinct. Last year Harlow Curtice looked over the roomful of experimental cars, picked the experimental Pontiac and Chewy station wagon as the cars the public would like best. His stylists disagreed, but Curtice's judgment was borne out by the research department poll...