Word: pontiacs
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Dates: during 1950-1959
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Prices were little changed, but only Chevrolet and Pontiac looked much like the 1953 models, and even Pontiac brought out a new series, the Star Chief, to give car buyers a sporty-looking car at slightly higher prices ($100 more) than 1953 models. Buick was new from wheels to wrap-around windshield (TIME. Jan. 11) and so were the Cadillac and Oldsmobile: ¶ Oldsmobile is two inches longer and three inches lower. The lines are long and sweeping, with a massive grill, recessed front doors and a wrap-around windshield...
Curtice jacked up the designers and salesmen, brought out Buicks priced to compete all along the line. Within five years, Buick was in fourth place in the industry, muscling out Dodge, Pontiac and Oldsmobile along...
...PONTIAC, following the trend to superdeluxe models, will turn out a new Star Chief line in 1954 only two inches shorter overall (213 in.) than this year's Cadillac, and priced to compete with medium-priced Buicks and Oldsmobile 88. Features, besides fancier trim; new springs, higher horsepower (up to 127), as much as 40% more trunk space and a driver's seat with multiple adjustments...
Packard, a notable holdout for a straight-eight engine, plans to abandon it for a V-8 in its 1955 models. General Motors will also switch to V-8s for its two lowest-priced lines-Chevrolet and Pontiac...
...whole wheel). The industry rumor is that Buick is taking the boldest step of all by adding to its three existing lines a sports model, with 170-h.p. engine and a light metal frame and body, to be priced somewhere between the Special and Super models. Chevrolet and Pontiac have kept their new looks top secret, but production of the Chevrolet's fiber-glass plastic sports car, the Corvette (160 h.p., 102-in. wheel base, 2,900 Ibs.), will be boosted to thousands...