Word: pontiacs
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Dates: during 1950-1959
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When the overdressed Pontiac convertible pulled up to the studio gate one morning last week, the guard waved it in without a moment's hesitation. Philippine water-buffalo horns, 30 inches wide, arced away from the radiator; door handles, gearshift and fender ornaments were all pearl-handled Colt six-shooters, and silver-plated rifles were mounted on the trunk lid. Chromed horse heads studded the I dashboard, and the bucket seats were up holstered in the soft white leather of unborn calf. The chunky, grey-thatched driver was dressed to match. Inside the lot, he braked to a stop...
...Pontiac...
After lagging behind Ford in April, Chevrolet moved up to first place in May, with sales estimated at 153,000 against 135,300 for Ford. Plymouth moved up to third place (42,500 cars), ahead of Pontiac (35,300), which still kept a commanding lead over the middle-price field. In the luxury field, Cadillac reported a five-month total of 65,413-the best January-May in the company's 57-year history. American Motors expected to turn out its 300,000th Rambler one day this week, far in excess of its total production in any previous model...
...worried so long as sales were still climbing. They plan no major cutback in production until the end of July. The good performance so far this year-some experts predict a 6,000,000-car year - has not changed Detroit's view about the small car. Last week Pontiac and Oldsmobile joined the parade with plans to put out their own compact cars for the fall...
...reorganized the division (retirements and transfers were encouraged, "and we did some firing too," says Knudsen) and set out to redesign the Pontiac from the wheels up-and out-aiming to make it real cool by this year. His biggest change was to widen the car by 2^ in. and push the wheels out as well. The effect was spectacular. The car not only looked flashy, but also the wide-track wheels gave better balance and road ability. Equally important, says Knudsen, "it gives people something to talk about. They can see it and they can understand it." Where...