Word: pontiacs
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Dates: during 1960-1969
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...truth may be that most people underestimate the problems of motivating men who never had a decent job in their lives-nor until last summer ever had much hope. General Motors has had great success in its Pontiac plant (219 of the 230 hired after the riot in that city were still at work last month), the apparent reason being the city's smalltown, clannish social structure. Older workers often know the new men, cover up for them when they do something wrong, find out where they are if they fail to report to work...
...pits, General Motors expanded its share of the market from its usual 50%-55% to 63%. Following the industry pattern, in which early buyers tend to be up-with-the-Joneses types, full-sized cars did the best. Big Impalas, Biscaynes and Caprices topped Chevrolet's sales. Pontiac is selling twice as many big models as smaller Tempests and Firebirds. Full-sized Oldsmobiles sold twice as fast as intermediate F-85s. One of the best salesmen was G.M.'s first Ne gro dealer, Albert W. Johnson, 46, of Chicago.* A former St. Louis hospital administrator with...
Knudsen, who has headed both the Chevrolet and Pontiac divisions, is the son of a popular former G.M. president. He lacks Cole's flair, would be more in the Donner-Roche tradition. Rollert, a Buick alumnus, is considered a comer, but he has been an executive vice president only since February 1966, and it would be a surprise if he were leapfrogged over the others...
...Dodge's Charger has fake air vents on both hood and front doors, which the company calls "simulated waste gates." The Charger also has a large chrome gas cap protruding from the rear bumper-an effect inspired by racing cars and called a "quick fill gas cap." The Pontiac Tempest GTO has a rubberized front bumper that resists dents to about 3 m.p.h. impact-which would not do the average driver much good. And the new Plymouth station wagon has a "squeegee washer/wiper," which cleans the rear window when it is rolled down...
...production lines in Kenosha, Wis., rolled the first Javelin specialty car, a handsome 1968-model entry that will put A.M.C. into the bustling youth market with such fast company as Ford's Mustang, Chevrolet's Camaro, Plymouth's Barracuda, Lincoln Mercury's Cougar and Pontiac's Firebird...