Word: pontiacs
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Dates: during 2000-2009
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...emergency loans, bringing the total amount that the Detroit automakers have requested to $39 billion. GM says it needs $12 billion more to avoid bankruptcy and announced plans to lay off 47,000 employees and sell or phase out three of its marques--Saturn, Hummer and Saab--and reduce Pontiac to a "highly focused niche brand." Chrysler has asked for $5 billion and plans to cut 3,000 jobs...
...PONTIAC...
Guiding Harley-Davidson's marketing strategy is Mark-Hans Richer, 44, who was hired as chief marketing officer in July 2007 after leading marketing efforts at General Motors' Pontiac unit. One of Richer's first moves was to hire a director of product development for "outreach customers" - young people, women and those in non-U.S. markets. Richer's team quickly discovered that young people aren't into the heavy chrome found on many Harley-Davidsons - hence the emphasis on the primarily black Sportster Iron 883, which was already in development...
Susan Docherty, the GM marketing executive responsible for selling the company's Buick, Pontiac and GMC brands, also tried to strike a positive note: "If you look at the brands I'm responsible for, our business was up 10% the first five months of the year," Docherty said. "It's frustrating," notes Docherty, adding the recession is speeding up the shutdown of dealerships. "We've got 6,100 dealers and we're going to go down to 4,500," she says. (See pictures of autoworkers...
...into December fearing GM and Chrysler might collapse but left angry that Republican demands for wage concessions came at a time when bankers were using federal bailout money for bonuses. "I don't make $74 per hour," says Bryan Larkin, who is employed at GM's truck plant in Pontiac, Mich...