Word: pontiacs
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...public has also taken a fancy to the new '60 big-car models; October's total of 526,737 units topped any October in history, including record 1955. Chevy, Ford, Pontiac, Oldsmobile and Cadillac reported their best October in history; Rambler (up 21.5% over last year), Dodge (up 57%), Buick (up 72%), Mercury (up 99%) and Lincoln (up 100%) were off with a roar. But with plants shut down around the U.S. and better than 206,000 auto workers laid off because of the steel strike, industry production volume dwindled to 67,195 cars last week, about...
...From Pontiac General Manager S. E. ("Bunky") Knudsen came word that in Pontiac's first three days in the showrooms, dealers delivered more than 6,000 of the 1960 models, and confirmed orders for another 17,359 cars. It was a performance, said Knudsen, that "shows promise of surpassing the 1959 model...
...Pontiac Star Parade (NBC, 10-11 p.m.). Victor Borge pursues an elusive tulip through this Scandinavian travelogue, and, once arrived at his Danish castle, settles down to some hilarious monkey business...
This is just a prelude. Next spring Ford will roll out a compact Edsel called Comet. In a year Buick, Oldsmobile and Pontiac will come in both compact and regular sizes. All told, Detroit is betting $700 million on these cars-about $150 million on the Corvair, $100 million each for Falcon and Valiant, $350 million for the "bigger" compacts. How well this huge gamble pays off will affect not only Detroit, but automakers and buyers round the world. Says West Germany's Heinz Nordhoff, president of Volkswagen, with some understatement: "1960 will be the most interesting year...
...holding the line on prices, showed no increases for the first time in eight years. Chevrolet has held the line on all six-cylinder models and reduced V85 by $10. Chevy's Turboglide automatic-transmission price was cut $30 and its radio $13.50. Buick, Oldsmobile and Pontiac also made cuts in optional equipment...