Word: pontiacs
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...Medium-Price Class. Oldsmobile 88, 19.2377; De Soto Firedome, 18.9471; Edsel Pacer, 19.2518; Pontiac Super Chief, 18.8017; Edsel Pacer, 19.0052; Mercury Montclair, 18.1621; Buick Special. 16.9445; Dodge Custom Royal 500, 17.8137; Dodge Custom Royal 500, 17.5490; Studebaker President...
...first real casualty of the current recession may well be the middle-priced automobile. For years it not only provided transportation for the middle class but was a firm steppingstone on the stratified pyramid of personal material progress. From a Ford, Chevrolet or Plymouth, the buyer progressed to a Pontiac, Buick, De Soto or Oldsmobile, all the while hoping for, and perhaps eventually achieving, a Chrysler, Lincoln or Cadillac...
...this year has been phenomenal. Middle-priced car production so far in 1958 is down 51% from the same period last year, far more than other sections of the industry. Production of Oldsmobile has dropped 44%; Buick, which was once in third place, 40%; De Soto 77%; Mercury 64%; Pontiac 31%; Dodge 70%. Ford's middle-priced Edsel, brought onto the market last year, is a flop...
...meant chiefly for transportation. As demand grew for wider and longer cars with more room and comfort, Detroit changed the once small cars into big ones. From 1938 to date, Chevrolet has grown two feet overall; Ford has grown four feet since 1928. Both are now bigger than the Pontiac, Packard or Oldsmobile of ten years...
...change pace, Borge sat down and did some serious playing (the best: a Gershwin medley done while cameras ghosted through Manhattan streets that the composer once prowled). Even the commercials were fun. When Borge showed a picture of his Pontiac. it turned out to be a mound of snow. "The bad thing, of course," he confided, "is that my wife is still in it." As always, he wrapped up the show with a farewell line gilding sentiment with a gag: "When a hand comes out and wipes away a tear, that's my reward. The rest goes...