Word: pontiacs
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...industry's locked and guarded doors last week, the new models were already being warmed up for their attack on the 1958 market, and no one was taking much for granted. Ford will introduce a brand-new car in its medium-priced Edsel, G.M.'s Chevrolet and Pontiac and Ford's Lincoln will be completely done over...
...Medium-Price Class. Oldsmobile 88 Holiday, 19.5149 m.p.g., 52.7877 t.m.p.g.; Pontiac Chieftain, 20.4221 m.p.g., 50.2384 t.m.p.g.; Studebaker President' 19.9453 m.p.g., 44.8769 t.m.p.g...
Banking by Car. So that depositors can transact their business from their cars, the Community National Bank of Pontiac, Mich, installed a teller's curbside cage that rises like a freight elevator out of the sidewalk, still leaving room for pedestrians to pass. After banking hours the cage drops back...
Michigan-born Virgil Exner sketched autos in school when he should have been studying Latin, went on to Notre Dame to study art and design. After stints as chief stylist for G.M.'s Pontiac division, and chief styling engineer for Studebaker (at the age of 29), he joined Chrysler at a time when President K. T. Keller, who once snorted at postwar advances as "the Jell-O school of design," was holding fast to Chrysler's ultraconservative styling. Under new President Lester Lum Colbert, Exner set about modernizing Chrysler's line, put the company back...
...Tonawanda, N.Y. plant, will make it about 3 in. to 4 in. lower, 6 in. longer and much more powerful than basic 162-h.p. V-8 on 1957 models. Next year's Chevy chassis will also be lower (though not so ground-hugging as 1957 Plymouth), along with Pontiac will get complete styling overhaul from General Motors...