Word: pontiacs
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...Union) to create a mock political parade and rally that ended up as a plug for Ford cars. Adman Blake Johnson of Kenyon & Eckhardt reported that the commercials, which were colorcast, cost five times more than usual and were rehearsed for three days instead of the customary few hours. Pontiac commercials concentrate on good "portrait shots" of the car while an off-screen announcer raves about "this year's sensation that thrills the nation!" Oldsmobile has produced the most eye-catching commercial: a flood of white convertibles moving smoothly along a parkway and into a cloverleaf exit. Only...
Variable Pitch. While Chevrolet is G.M.'s biggest news for 1955, its four other auto divisions have spent another $300 million to retool, by far the biggest new model outlay in G.M.'s history. This week Pontiac's 4,047 dealers are also showing off their 1955 entries. The new Pontiac is 2½ in. lower and as much as 3.5 in. longer than this year's. The new V-8 engine has stepped horsepower up from 127 to 180, and an optional carburetor will boost it to 200 h.p. Buick, Olds and Cadillac, which made...
...important, e.g., pushbutton doors were made standard equipment when the research department found that 70% of the people interviewed preferred them to handle doors. But surveys would be worthless without a sure styling instinct. Last year Harlow Curtice looked over the roomful of experimental cars, picked the experimental Pontiac and Chewy station wagon as the cars the public would like best. His stylists disagreed, but Curtice's judgment was borne out by the research department poll...
After Lincoln, Meek headed at 75 m.p.h. to Paxton, thence to Bloomington and finally to Pontiac, where he spoke that night in a grade-school gymnasium. When his speech was over, he hustled outside. There, with the moonbeams filtering down through the elms, he stood for nearly an hour; in that time he shook some 470 hands. To one man he commented: "What a nice sweater." Spotting a G.O.P. precinct worker, he said: "You're doing a grand job." A middle-aged woman got a "You sure look good tonight, ma'am," and a toothless oldster...
...model changes will be in Chevrolet and Pontiac, which will generally resemble the Olds, have wrap-around windshields and, probably, visored headlights. Chevvy will also have a new V-8 engine with about 150 h.p., v. its present 125-h.p., six-cylinder power plant. Pontiac will probably get a 150-h.p., V-8 engine to replace its present 127-h.p straight-eight...